Our client, a major insurance company in France, asked us to work on a variety of factors including use cases that combine emailing, social and call centres:

• Scripting and optimisation of the sequencing of levers: up to 50% increase in observed click rates
• Reciprocity and increase in coverage without advertising overpressure: coverage increased threefold
• Personalisation of creations for implementing cross-selling campaigns for existing customers: CAC divided by 5
• Targeting of twin profiles based on an RFM segmentation with the aim of optimising acquisition costs: 13% reduction in CAC

Use cases were conducted after an audience discovery, technical review and prioritisation phase to ensure their feasibility and business relevance.